IGM West Coast Regional Manager Jon Dodds has always known he wanted to work outdoors. At age 13, he took up golfing, and his pleasure in the game has never waned. Though his adolescent goal was to be a professional golfer, in college he turned his attention to turf management. That decision has kept Dodds on golf courses and working outside ever since.
IGM has golf course maintenance contracts in various regions of the country, so they have demonstrated expertise in managing different climate, seasonal, and water conditions. As Gano says, “Golf courses are – or should be – beautiful, natural environments, and many of us are in the business because of our love for the outdoors and agriculture.”
Golfers have many reasons for playing the game: networking, competition, challenge, or love of the outdoors, among others. Savvy golf course owners and managers want to capitalize on those reasons, both to attract new golfers and retain existing club members. How do you set your golf course apart and become the golf course of choice?